2-D barcodes are 2-dimensional codes that contain information within the bar code image. Barcodes are used to automatically connect a user's mobile phone to a mobile landing page. ConnectMedia's technology platform utilizes barcodes to provide direct access to targeted mobile sites that deliver interactive content.
Mobile barcode readers can be downloaded, for free, on line. Bar code readers enable mobile phones to interpret barcode data and automatically access a designated mobile page on the user's device.
List of free mobile barcode readers
2-D barcodes provide a simple process for a user to access the designated mobile site but functionality is dependent upon the user having the reader software loaded on their mobile phone.